Thread: Arms race.....
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Old 19 May 2005, 14:33   #4 (permalink)
RJay
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Join Date: Jun 2004
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Posts: 3,379
Default Re: Arms race.....

And the reason for "Codex Creep" is quite simple, Money.

Why? Because after a while people get used to an army it either can either not sell well at all or just be stuck in a rut profit wise, so to speak. If this is the case then GW are still earning from the said army but not as much as could be earnt. Thats something called Greed. Every time either a new army is created or an old army is 'revamped' there is definitive hype about it which attracts new customers and makes others think "Wow, a new version, they look so cool! I want them". This is normal and what GW takes advantage of, just visit the Tyranids board now and you will see what i mean.

This is what GW want, sure they do make changes to the army but only marginal, they merely take criticisms about this being wrong, that being wrong etc and make those changes in the new version. But in the new version they always upset the balance one way or another, be it a minor niggle or major mishap. This means that there would be place for a new version after that, and after that etc. So each time GWs profits inflate.

Because at the end of the day GW is a business, and businesses are there to make money, 'Codex Creep' being the most effective way of doing so.
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